Create a new standard
beyond borders
The world can be more connected.
We believe that if businesses become more free beyond country and territorial boundaries, the social
issues that can be solved should increase much more than now.
We, as a bridge between people and society, will lead companies challenging the global market to
success. It is our mission to continuously create a new normal with bold thinking.
NOVARCA INC.
01.Services
We drive demand for brand growth, providing unique platform services empowered by data technology. We seamlessly integrate data analysis, promotion, distribution, and sales, supporting the optimization of the supply chain and business growth. In each value chain, we also provide original solutions based on best practices.
02.Social Commerce
We support your business in the Social Commerce market, which is the key to success in the global market. We also provide one-stop support for global expansion.
Utilizing the social sellers who trigger explosive buying in Japan, we provide unique distribution services that contribute to sales, including social commerce and live commerce on the rapidly growing "Douyin (Chinese version of TikTok)" platform, as well as further expansion of distribution in international markets.
03.Our Clients
We are providing support to more clients who are the industry leaders in Japan.
04.Overview
- Company Name
- Novarca Inc.
- Location
- Tokyo Office
〒101-0054
2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo
KANDA SQUARE 11F
TEL: 03-6773-9107
Shanghai Branch(100% subsidiary)
Novarca CHINA(Shuhuiguang Marketing CO.,Ltd)
201103 Room706-01,No.1366WuzhongRD,Minhang,Shanghai,China
TEL: 86-21-64011901 - Representative Director, President and CEO
- Tomonari Hamano
- Capital Stock
- 2,755.36 million yen
(including capital reserve, etc.) - Shareholders
-
- DNX Ventures
- GLOBIS CAPITAL PARTNERS & Co.
- JJIC Venture Growth Investments Co., Ltd.
- Hotto Link Inc.
- Japan Post Capital Co.,Ltd.
- MTG Ventures Co., Ltd.
- WM PARTNERS Co., Ltd.
- Sapphire Capital Co., Ltd.
- DENTSU VENTURES
- NTT DOCOMO Ventures, Inc.
- DIMENSION, Inc.
- AirTrip Corp.
- Accord Ventures Inc.
- Tomonari Hamano
- Our business
- Platform Service Supporting Growth in the Global Market
・Distribution and Sales Support Utilizing Social Commerce
・Comprehensive Marketing and Promotion Planning and Implementation Support Utilizing Data - List of Major Clients by Industry(In alphabetical order, titles omitted)
-
Cosmetics and Daily Goods Manufacturers
- IPSA CO.,LTD.
- e’quipe, LTD.
- EFFECTIM Co, Ltd
- ORBIS INC.
- Kao Corporation
- Kanebo Cosmetics Inc.
- KOSÉ Corporation
- KOSE COSMEPORT Corp.
- Saishunkan Co.Ltd.
- THE GINZA Co.,Ltd.
- Shiseido Company, Limited
- Shiseido Japan Co., Ltd.
- TBC GROUP CO.,LTD.
- NeoF CO.,LTD.
- FANCL CORPORATION
- FineToday Holdings Co., Ltd.
- POLA Inc.
- Morght inc.
- mandom corp.
Medical and Healthcare Manufacturers- Earth Corporation
- Alinamin Pharmaceutical Co.,Ltd.
- Kobayashi Pharmaceutical Co., Ltd.
- Santen Pharmaceutical Co., Ltd.
- Suntory Wellness Limited
- SHIONOGI HEALTHCARE CO., LTD.
- Taisho Pharmaceutical Co., Ltd.
- DAIICHI SANKYO HEALTHCARE CO., LTD.
- FUJIFILM Healthcare Laboratory Co., Ltd.
- PIP CO., LTD.
- RYUKAKUSAN Co., Ltd.
- ROHTO Pharmaceutical Co., Ltd.
Food and Health Supplement Manufacturers- ASAHI SOFT DRINKS CO., LTD.
- HOUSE FOODS CORPORATION
- Mitsui Norin Co.,Ltd.
- Meiji Co., Ltd.
- Mizkan Holdings Co., Ltd.
- Morinaga＆Co., Ltd.
Household Goods, Toiletries, and Baby Products Manufacturers- S.T. CORPORATION
- Kracie Home Products, Ltd.
- Saraya Co., Ltd.
- Sunstar Inc.
- DAINIHON JOCHUGIKU CO.,LTD.
- Pigeon Corporation
- FUMAKILLA LIMITED
Retail and Transportation- Kintetsu Department Store CO.,Ltd.
- KOSÉ Travel Retail Corporation
- SEIBU RAILWAY Co.,Ltd.
- Seven & I Holdings Co., Ltd.
- Sogo & Seibu Co., Ltd.
- Daimaru Matsuzakaya Department Stores Co.Ltd.
- Takashimaya Company, Limited
- Don Quijote Co., Ltd.
- FamilyMart Co.,Ltd.
- Isetan Mitsukoshi Ltd.
- Isetan Mitsukoshi Holdings Ltd.
- Lawson, Inc.
Apparel- F.O.INTERNATIONAL CO., LTD.
- SANYO SHOKAI LTD.
- PEACH JOHN CO.,LTD
- MARK STYLER Co., Ltd.
- Marubeni Corporation
- MIKI HOUSE Co.,Ltd.
- Mizuno Corporation
Electronics Manufacturers- TIGER CORPORATION
- Panasonic Corporation
- Maxell, Ltd.
※Including China office
05.Access
Tokyo Office
〒101-0054 11F KANDA SQUARE, 2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo
TEL: 03-6773-9107
- 3 minutes walk from Toei Shinjuku Line, Ogawamachi Station (Exit B7)
- 3 minutes walk from Tokyo Metro Marunouchi Line, Awajicho Station (Exit B7)
- 3 minutes walk from Tokyo Metro Chiyoda Line, Shin-Ochanomizu Station (Exit B7)
The main office entrance is on the northeast side of KANDA
SQUARE.
Take the escalator to the 2nd floor office lobby and obtain a temporary visitor pass from the
reception.
Use the pass to pass through the security gate and proceed to the 11th floor.
Shanghai Branch
Novarca CHINA(Shuhuiguang Marketing CO.,Ltd)
201103 Room706-01,No.1366WuzhongRD,Minhang,Shanghai,China
TEL: 86-21-64011901
06.Leadership
- Representative Director, President and CEO
- Tomonari Hamano
- After graduating from university, he joined Deloitte Tohmatsu Group, one of the world's leading consulting firms, where he provided management consulting support to more than 120 companies and was the youngest senior manager in the group, serving as head of the Tokyo office and head of the Business Development Division. After joining Hotlink Corporation, he served as COO (Chief Operating Officer), overseeing global business, corporate planning, business development, strategic human resources, and corporate divisions. (now NOVARCA Corporation), which he launched as a new business, and spun it off as a carve-out and assumed the position of President and Representative Director. He is Based in Tokyo and Shanghai as a pioneer in cross-border business.
- Director and COO, also Chairman and General Manager of Shuhuiguang (Shanghai) Consulting Co., Ltd
- Yoshihiro Nakazawa
- After graduating from university, he joined Japan Economic Advertising (ADEX). There, he primarily provided advertising solutions to major companies and was involved in media development. In April 2016, he joined Hotlink Co., Ltd. and was hired as a manager in the Corporate Planning Department. Subsequently, he took on the role of launching the data marketing business for the Chinese market as a new initiative. In January 2017, TrendExpress Co., Ltd. (now NOVARCA Co., Ltd.) was spun off, and he co-founded the company with CEO Tomonari Hamano. He then assumed the position of Director in March 2017 and led the business’s growth as the business leader. Later, as COO, he launched and grew the cross-border e-commerce platform business. Currently, he serves as Chairman and General Manager of the China office, overseeing all business operations.
- Director, CSO
- Tomoya Kurasawa
- After graduating from college, he joined transcosmos Inc. In the corporate planning department, he launched a new global EC business and was involved in M&A operations. In September 2018, he joined Trend Express Inc. (now NOVARCA Inc.) as the head of the cross-border EC promotion office, and in October of the same year, he became Executive Officer of the company. In July 2020, he became General Manager of the Business Administration Division, and in November 2020, he was promoted to Director of the company. After being in charge of corporate governance, finance, corporate planning, and strategic human resources, he has managed the Social Commerce Business Division since January 2023.
- Independent Director
- Akira Kurabayashi
- After working in Japan and the U.S. at Fujitsu Limited and Mitsui & Co. in the venture capital business, he served as Head of Investment in Japan at Globespan Capital Partners and salesforce.com. In March 2015, he joined Draper Nexus Venture Partners (now DNX Ventures), where he held the position of Managing Director and has been the Japan Representative since 2020. His investments include BtoB technology companies such as SanSan, Money Forward, Team Spirits, and TerraSky, and he has an extensive track record. He holds a PhD in academics from Doshisha University and completed a graduate program in business administration at the Wharton School of the University of Pennsylvania. He is also the author of “Corporate Venture Capital Practice” (Chuokeizai-sha, Inc.).
- Independent Director
- Tatsuya Nakamura
- After working for AGC Corporation’s Electronics Company in production management, overseas sales in new businesses, and a stint in Shenzhen, China, he joined the Boston Consulting Group, where he worked with several major Japanese companies on new business launches and implementation support, company-wide reforms, M&A support, and mid-term planning. He was also involved in the development of mid-term plans for several major Japanese companies. He then joined Globis Capital Partners in June 2020.
- Independent Director
- Hiroaki Yasutake
- In 1998, he joined Rakuten, Inc. in its early stages and was involved in the launch of various web services as an engineer. Later as Director and Managing Executive Officer, he headed the technology division and retired in January 2016. He then moved to the United States and launched a startup company, Junify. Then, in March 2022, he became a technical advisor to Trend Express Corporation (now NOVARCA Inc).
- Independent Director
- Yi Ren(Nin Gi)
- He graduated from the University of Tokyo in 2007 with a Bachelor’s degree in Chemical and Biomolecular Engineering, and completed his Master’s degree at the same university in 2009. In 2009, he joined Dream Incubator, a strategic consulting firm, where he worked in consulting for government and IT/entertainment/manufacturing industries. In addition, he participated in the launch of the China office.
- In 2012, he joined DeNA to help launch DeNA China, where he held various positions in strategy, HR, alliances, and game development before being appointed CEO of DeNA China in February 2014. He also served as the executive director for Asia at DeNA’s headquarters. Under his leadership, DeNA China has grown to become one of the top mobile game publishers in China, expanding its gaming business not only in Greater China and Korea, but also in Japan and North America, and successfully led DeNA China into the black. He joined Smart News Corporation in 2019.
- Executive Officer and CMO
- Tamaki Kambayashi
- After graduating from college, she spent 13 years in marketing at a full-service advertising agency. During this time, she developed numerous plans for various promotions for clients such as major distributors and manufacturers, with a particular focus on collaborative campaigns and merchandising utilizing IP. Later, she worked for a foreign jewelry brand as a brand manager, where she was responsible for developing brand strategies and implementing promotions.
- From April 2019, she worked for Trend Express Inc. (now NOVARCA Inc.) as Director of Planning for the Solutions Business Unit, and was appointed as their Executive Officer in January 2020. In addition, since January 2023, she has concurrently served as the company's Executive Officer, Head of Marketing Business Division and CMO (Chief Marketing Officer).
07.Contact Us
If you have any inquiries regarding the growth of your overseas business, with a focus on China, please feel free to contact us. We will review the information you send and have the appropriate representative get in touch with you.