Create a new standard
beyond borders

The world can be more connected.
We believe that if businesses become more free beyond country and territorial boundaries, the social issues that can be solved should increase much more than now.
We, as a bridge between people and society, will lead companies challenging the global market to success. It is our mission to continuously create a new normal with bold thinking.



NOVARCA's Business Growth Platform
Providing a business platform to support growth in the global market.

We drive demand for brand growth, providing unique platform services empowered by data technology. We seamlessly integrate data analysis, promotion, distribution, and sales, supporting the optimization of the supply chain and business growth. In each value chain, we also provide original solutions based on best practices.

02.Social Commerce

We support your business in the Social Commerce market, which is the key to success in the global market. We also provide one-stop support for global expansion.

Utilizing the social sellers who trigger explosive buying in Japan, we provide unique distribution services that contribute to sales, including social commerce and live commerce on the rapidly growing "Douyin (Chinese version of TikTok)" platform, as well as further expansion of distribution in international markets.

Social Commerce

03.Our Clients

We are providing support to more clients who are the industry leaders in Japan.

  • KAO
  • KOSE
  • POLA
  • MTG
  • Calbee


Company Name
Novarca Inc.
Tokyo Office
2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo
TEL: 03-6773-9107

Shanghai Branch(100% subsidiary)
Novarca CHINA(Shuhuiguang Marketing CO.,Ltd)
201103 Room706-01,No.1366WuzhongRD,Minhang,Shanghai,China
TEL: 86-21-64011901
Representative Director, President and CEO
Tomonari Hamano
Capital Stock
2,755.36 million yen
(including capital reserve, etc.)
  • DNX Ventures
  • JJIC Venture Growth Investments Co., Ltd.
  • Hotto Link Inc.
  • Japan Post Capital Co.,Ltd.
  • MTG Ventures Co., Ltd.
  • WM PARTNERS Co., Ltd.
  • Sapphire Capital Co., Ltd.
  • NTT DOCOMO Ventures, Inc.
  • AirTrip Corp.
  • Accord Ventures Inc.
  • Tomonari Hamano
Our business
Platform Service Supporting Growth in the Global Market
・Distribution and Sales Support Utilizing Social Commerce
・Comprehensive Marketing and Promotion Planning and Implementation Support Utilizing Data
List of Major Clients by Industry(In alphabetical order, titles omitted)
Cosmetics and Daily Goods Manufacturers
  • e’quipe, LTD.
  • EFFECTIM Co, Ltd
  • Kao Corporation
  • Kanebo Cosmetics Inc.
  • KOSÉ Corporation
  • Saishunkan Co.Ltd.
  • THE GINZA Co.,Ltd.
  • Shiseido Company, Limited
  • Shiseido Japan Co., Ltd.
  • NeoF CO.,LTD.
  • FineToday Holdings Co., Ltd.
  • POLA Inc.
  • Morght inc.
  • mandom corp.
Medical and Healthcare Manufacturers
  • Earth Corporation
  • Alinamin Pharmaceutical Co.,Ltd.
  • Kobayashi Pharmaceutical Co., Ltd.
  • Santen Pharmaceutical Co., Ltd.
  • Suntory Wellness Limited
  • Taisho Pharmaceutical Co., Ltd.
  • FUJIFILM Healthcare Laboratory Co., Ltd.
  • PIP CO., LTD.
  • RYUKAKUSAN Co., Ltd.
  • ROHTO Pharmaceutical Co., Ltd.
Food and Health Supplement Manufacturers
  • Mitsui Norin Co.,Ltd.
  • Meiji Co., Ltd.
  • Mizkan Holdings Co., Ltd.
  • Morinaga&Co., Ltd.
Household Goods, Toiletries, and Baby Products Manufacturers
  • Kracie Home Products, Ltd.
  • Saraya Co., Ltd.
  • Sunstar Inc.
  • Pigeon Corporation
Retail and Transportation
  • Kintetsu Department Store CO.,Ltd.
  • KOSÉ Travel Retail Corporation
  • Seven & I Holdings Co., Ltd.
  • Sogo & Seibu Co., Ltd.
  • Daimaru Matsuzakaya Department Stores Co.Ltd.
  • Takashimaya Company, Limited
  • Don Quijote Co., Ltd.
  • FamilyMart Co.,Ltd.
  • Isetan Mitsukoshi Ltd.
  • Isetan Mitsukoshi Holdings Ltd.
  • Lawson, Inc.
  • MARK STYLER Co., Ltd.
  • Marubeni Corporation
  • MIKI HOUSE Co.,Ltd.
  • Mizuno Corporation
Electronics Manufacturers
  • Panasonic Corporation
  • Maxell, Ltd.
※Including China office


Tokyo Office

〒101-0054 11F KANDA SQUARE, 2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo

TEL: 03-6773-9107

  • 3 minutes walk from Toei Shinjuku Line, Ogawamachi Station (Exit B7)
  • 3 minutes walk from Tokyo Metro Marunouchi Line, Awajicho Station (Exit B7)
  • 3 minutes walk from Tokyo Metro Chiyoda Line, Shin-Ochanomizu Station (Exit B7)

The main office entrance is on the northeast side of KANDA SQUARE.
Take the escalator to the 2nd floor office lobby and obtain a temporary visitor pass from the reception.
Use the pass to pass through the security gate and proceed to the 11th floor.

Shanghai Branch

Novarca CHINA(Shuhuiguang Marketing CO.,Ltd)

201103 Room706-01,No.1366WuzhongRD,Minhang,Shanghai,China
TEL: 86-21-64011901


Image: Tomonari Hamano

Representative Director, President and CEO
Tomonari Hamano
After graduating from university, he joined Deloitte Tohmatsu Group, one of the world's leading consulting firms, where he provided management consulting support to more than 120 companies and was the youngest senior manager in the group, serving as head of the Tokyo office and head of the Business Development Division. After joining Hotlink Corporation, he served as COO (Chief Operating Officer), overseeing global business, corporate planning, business development, strategic human resources, and corporate divisions. (now NOVARCA Corporation), which he launched as a new business, and spun it off as a carve-out and assumed the position of President and Representative Director. He is Based in Tokyo and Shanghai as a pioneer in cross-border business.

Image: Yoshihiro Nakazawa

Director and COO, also Chairman and General Manager of Shuhuiguang (Shanghai) Consulting Co., Ltd
Yoshihiro Nakazawa
After graduating from university, he joined Japan Economic Advertising (ADEX). There, he primarily provided advertising solutions to major companies and was involved in media development. In April 2016, he joined Hotlink Co., Ltd. and was hired as a manager in the Corporate Planning Department. Subsequently, he took on the role of launching the data marketing business for the Chinese market as a new initiative. In January 2017, TrendExpress Co., Ltd. (now NOVARCA Co., Ltd.) was spun off, and he co-founded the company with CEO Tomonari Hamano. He then assumed the position of Director in March 2017 and led the business’s growth as the business leader. Later, as COO, he launched and grew the cross-border e-commerce platform business. Currently, he serves as Chairman and General Manager of the China office, overseeing all business operations.

Image: Tomoya Kurasawa

Director, CSO
Tomoya Kurasawa
After graduating from college, he joined transcosmos Inc. In the corporate planning department, he launched a new global EC business and was involved in M&A operations. In September 2018, he joined Trend Express Inc. (now NOVARCA Inc.) as the head of the cross-border EC promotion office, and in October of the same year, he became Executive Officer of the company. In July 2020, he became General Manager of the Business Administration Division, and in November 2020, he was promoted to Director of the company. After being in charge of corporate governance, finance, corporate planning, and strategic human resources, he has managed the Social Commerce Business Division since January 2023.

Image: Akira Kurabayashi

Independent Director
Akira Kurabayashi
After working in Japan and the U.S. at Fujitsu Limited and Mitsui & Co. in the venture capital business, he served as Head of Investment in Japan at Globespan Capital Partners and In March 2015, he joined Draper Nexus Venture Partners (now DNX Ventures), where he held the position of Managing Director and has been the Japan Representative since 2020. His investments include BtoB technology companies such as SanSan, Money Forward, Team Spirits, and TerraSky, and he has an extensive track record. He holds a PhD in academics from Doshisha University and completed a graduate program in business administration at the Wharton School of the University of Pennsylvania. He is also the author of “Corporate Venture Capital Practice” (Chuokeizai-sha, Inc.).

Image: Tatsuya Nakamura

Independent Director
Tatsuya Nakamura
After working for AGC Corporation’s Electronics Company in production management, overseas sales in new businesses, and a stint in Shenzhen, China, he joined the Boston Consulting Group, where he worked with several major Japanese companies on new business launches and implementation support, company-wide reforms, M&A support, and mid-term planning. He was also involved in the development of mid-term plans for several major Japanese companies. He then joined Globis Capital Partners in June 2020.

Image: Hiroaki Yasutake

Independent Director
Hiroaki Yasutake
In 1998, he joined Rakuten, Inc. in its early stages and was involved in the launch of various web services as an engineer. Later as Director and Managing Executive Officer, he headed the technology division and retired in January 2016. He then moved to the United States and launched a startup company, Junify. Then, in March 2022, he became a technical advisor to Trend Express Corporation (now NOVARCA Inc).

Image: Yi Ren(Nin Gi)

Independent Director
Yi Ren(Nin Gi)
He graduated from the University of Tokyo in 2007 with a Bachelor’s degree in Chemical and Biomolecular Engineering, and completed his Master’s degree at the same university in 2009. In 2009, he joined Dream Incubator, a strategic consulting firm, where he worked in consulting for government and IT/entertainment/manufacturing industries. In addition, he participated in the launch of the China office.
In 2012, he joined DeNA to help launch DeNA China, where he held various positions in strategy, HR, alliances, and game development before being appointed CEO of DeNA China in February 2014. He also served as the executive director for Asia at DeNA’s headquarters. Under his leadership, DeNA China has grown to become one of the top mobile game publishers in China, expanding its gaming business not only in Greater China and Korea, but also in Japan and North America, and successfully led DeNA China into the black. He joined Smart News Corporation in 2019.

Image: Tamaki Kambayashi

Executive Officer and CMO
Tamaki Kambayashi
After graduating from college, she spent 13 years in marketing at a full-service advertising agency. During this time, she developed numerous plans for various promotions for clients such as major distributors and manufacturers, with a particular focus on collaborative campaigns and merchandising utilizing IP. Later, she worked for a foreign jewelry brand as a brand manager, where she was responsible for developing brand strategies and implementing promotions.
From April 2019, she worked for Trend Express Inc. (now NOVARCA Inc.) as Director of Planning for the Solutions Business Unit, and was appointed as their Executive Officer in January 2020. In addition, since January 2023, she has concurrently served as the company's Executive Officer, Head of Marketing Business Division and CMO (Chief Marketing Officer).

07.Contact Us

If you have any inquiries regarding the growth of your overseas business, with a focus on China, please feel free to contact us. We will review the information you send and have the appropriate representative get in touch with you.